Time, the old enemy, is why recruitment agencies are still so valuable.

Recruiting, like fishing, is time consuming - whoever you are

There’s an awful Eckhart Tolle-esque quote sweeping Facebook and Twitter lately. It says ‘It’s not about time, it’s about choices. How are you spending your choices?’ Spreading this cringe-inducing banality appears to be some kind of competitive sport on social media.  It makes me long for the days of gas lamps and messenger pigeons.

But, there is a point underneath: What you choose to spend your time on is important. 

Time management is a misnomer. You can't manage time. It doesn’t matter how well organized you are, you can't put a 25^th hour in the day, or slow the clock down. What we refer to as time management is simply making good choices about what to do and when to do it.

With each now development in the sphere of staffing over the last 15 years, people have been claiming that the recruitment industry is under threat. The internet was going to kill off Recruitment agencies; then the job boards and now social media. But Recruitment agencies are not going anywhere, and the reason is this: there are better ways for employers to choose to spend their time. Each new product or online service that arrives in the employment sphere does not change this fact.

The major job boards, through every possible marketing investment up to and including Superbowl advertising, have greatly increased their resume resources (and credit to them - they have built great businesses and made a lot of coin.). But in doing so, all they’ve done is to make the lake employers are fishing in larger – they have not made the fish any easier to catch. The universal uptake of social media and the pushes made by Linked-In particularly to raise revenue through recruitment services (136% increase in the last 12 months) is only serving to make the lake even bigger yet.

What matters is still the fishing.

Nobody has the time to sit and fish for hours on end except professional fishermen. Let them do it. They will catch fish to order, and you don’t have to pay a dime until the fish is in your hand. That has to be a better plan than spending what time you can running down to the lake and casting your line in the water.

The Recruitment industry represents a basic example of a sensible division of labor.  Finding, attracting and cementing new hires are tasks that require full time focus. It doesn’t matter how many tools are made available to employers, potential hires still need to be found, courted, convinced and onboarded through a process that is sometimes sensitive, often intricate and always, always time-consuming.

There can surely be no greater individual piece of evidence in support of this theory than the fact that recruiting companies outsource their own recruitment. There is a thriving market for ‘Rec-to-rec’ recruitment (agencies who only place other recruiters). It might sound ridiculous, but it's common sense. The job is better outsourced to people who have slightly more experience of the specific needs of the process and all the time in the world to do it. The flashiest fishing rod will not improve your ability to catch fish - you need skill and time. Many employers have the skill, but few have the time. At the end of the day, you can't eat a fishing rod and you can't hire a resume. 

So I'd advise anyone who's hiring this year to remember: Even Recruiters know that recruitment is a job that would be better outsourced. The reason the recruitment industry has thrived despite all the developments in the global job market is because there are simply more valuable ways to ‘spend your choices' as an employer.




Richard Spragg writes on various subjects including global engineering staffing and global engineering jobs.